My Top 5 Recommendations for CPM reading
One of the things that has characterized my life is reading. One of WME's missionaries, Michael Goodnight, was here at our office this month, and we were talking about hobbies etc. I told him that my only hobby was reading. I am an inveterate reader. But until fairly recently, there were not many books that would really explain CPM strategy, results, and theory. That is probably because most people involved in CPMs are active practitioners rather than academics. Thankfully, the dearth of literature about cpm is beginning to change and here are my top 5 recommendations for those who want to know more. 1. David Watson's blog: www.davidlwatson.org I want to start here because there is such a wealth of information here that you can launch from here to learn almost everything you want to know. David Watson is, I think, the leading practitioner, trainer, and mentor in CPM. His work 20 years ago with the Budjpuri in India was really foundational to CPM as we are working with it tod...